Celebrating 24 Years in Business
about the Smith Creek brand
Building a Brand
Smith Creek Acquisition
Smith Creek Acquisition
Captive ownership of a brand has provided the best possible opportunity for our team to put our recommended best practices into motion. The Smith Creek brand is widely recognized in the fly-fishing industry as standing for high quality materials and craftsmanship, backed by outstanding customer service.
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Smith Creek Acquisition
Smith Creek Acquisition
Smith Creek Acquisition
In 2020, Asian Resource Group, Inc. completed the acquisition of Smith Creek®, a leading brand of premium outdoor gear for the global fly-fishing market. With over two decades of project management, design and manufacturing experience, acquisition of a captive brand was a natural progression for us. Our team not only possesses a strong
In 2020, Asian Resource Group, Inc. completed the acquisition of Smith Creek®, a leading brand of premium outdoor gear for the global fly-fishing market. With over two decades of project management, design and manufacturing experience, acquisition of a captive brand was a natural progression for us. Our team not only possesses a strong knowledge of the materials and processes comprising Smith Creek® products but we also have a keen eye for the design and innovation of new products.
Our Approach
Smith Creek Acquisition
Our Approach
Customer satisfaction is not so much a goal, as it is a side effect of consistently taking pains with the little things. By carefully managing material quality & manufacturing processes, while embodying a culture of continuous improvement, the likelihood our end users will have a positive experience multiplies. No smoke or mirrors. Just good old fashioned hard work and attention to details.